We are in a stage where value is the order of the day, whether in an economic downturn or not. Consumers are constantly evaluating their shopping habits. The major retailers and banks need to respond to these ever-changing consumers. So who is adding value?
By Colin Ramparsadh 28 May 2012
Over the last while, I have been subjected to the most irritating ad known to radio, currently being flighted on Lotus FM - the one from Bidvest Bank advertising its foreign currency services to the Indian community in the annoying Peter Sellers-type Indian accent. This is a perfect example of a great initiative talking to a specific audience gone horribly wrong.
By Colin Ramparsadh 28 Mar 2012