2021 Hollard Sports Industry Awards introduces new categoriesLockdown and the limitations on gatherings and events has driven those in the sports marketing and promotional space to have to adapt, digitise, dig deep and be more inventive than ever before. Covid-19 has cost sport billions of rand in lost revenue both locally and globally. No live sporting events with supporters in attendance has meant limitations to sponsors, branding opportunities and fan engagement. Levergy was named Agency of the Year at the 2019 Hollard Sport Industry Awards But the teams behind the teams, the innovators within the business of sport have once again shown true grit, resilience, and exceptional creativity over the last year. Despite persistent challenges, sports, brands, and campaigns continue to live, inspire and entertain through the pandemic. The 2021 Hollard Sport Industry Awards will celebrate yet another year of innovation within the business of sport. Submissions are now open for work done between 1 August 2020 and 31 August 2021, with a deadline of 25 October 2021. This year’s awards are unique in that campaigns are all being judged on a level playing field, with agencies, organisations and sponsors all working within the same imposed constraints and limitations while adopting innovative ways of executing campaigns and events. 2021 also introduces new categories and encompasses campaigns in and from Africa, to find and celebrate the enormous talent within our continent. The 2021 Hollard Sport Industry Award categories include:
A further four categories this year include awards nominated by the industry itself to recognise inspirational and effective leadership and lasting impact within the sports industry.
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