Quick Chef Music campaign wins award
BUENOS AIRES, BRAZIL: In 2011, Del Campo Saatchi & Saatchi, the Argentine agency led creatively by Maxi Itzkoff and Mariano Serkin, came up with a brilliant creation for BGH Microwaves.
The beeping of an everyday microwave does not match the excitement users feel when their food is ready, so the agency created a limited-edition line of 1000 appliances, which play a tune when the cooking time is up. These sold out immediately but will be going into commercial production in 2012.
This campaign won it a place in the "The Year's 10 Most Killer Pieces of Creative," published on Creativity's website last week, sharing the stage with ads such as "The Force" for VW and "The Entrance" for Heineken.