iDidTht.com Craft Awards May 2018: You don't need big budgets, you need passionIDidTht's May SA Film Reel Monthly Craft Awards were judged by Nicola Wielopolski, CD at DDB South Africa, who selected WAIF Repertoire by Aadil Dhalech from Patriot Films for Direction Craft. As a junior, I remember spending ages debating with my ECD over 3% more yellow in the layout. Things really have changed since then. With budgets getting tighter and deadlines shorter, it feels like craft isn’t at the top of the priority list anymore. So I really enjoyed judging this month’s craft entries. But craft isn’t just attention to detail, it’s also originality. Many of the spots felt familiar, the ones that stood out approached the brief in an unexpected way.Special mentions for the month also went to:
To view all the winners and entries visit iDidThtEditorial.com. Every month iDidTht.com teams up with a top local creative director to award the best in film craft by leading production companies in South Africa. Find out how you can enter your work: bit.ly/2xRORKE |