Y&R South Africa's Johannesburg office recently promoted Mark Mbugua from Colgate account director to integrated marketing communication (IMC) lead for the South Africa and sub-Saharan Africa Colgate clients.
Mbugua's role will ensure that the brand consistency and brand integrity in the produced materials in these regions are maintained, and that all partner agencies across disciplines, including TV, radio, out of home, social, shopper, digital and PR are integrated and optimised across a campaign's multiple touch-points.
