When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.
Walter Wafula 26 Nov 2012
MTN Uganda has lodged a formal complaint with the Judicial Service Commission (JSC) in Uganda against the chief magistrate of the Buganda Road Magistrates Court, Sylvia Nabagala. The Uganda telecommunications provider expressed grave concern about the magistrate's professional misconduct, evident in her contradictory rulings and disregard of due process.
23 Nov 2012
MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.
20 Nov 2012
Alcatel-Lucent is set to enable the African wireless service provider Smile to introduce 4G mobile broadband services to several more sites in Tanzania, and Uganda, extending the agreement signed earlier this year between the companies for the provision of lightning-fast LTE services in Tanzania.
19 Nov 2012
Fundamo, a Visa Inc. company and a global specialist mobile financial service provider, have reported accelerated growth of mobile financial services in Africa. In 2012, Fundamo has launched three new services - FirstMonie with First Bank Nigeria and Celpay with Celpay International in Uganda and Zimbabwe.
13 Nov 2012
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala.
Walter Wafula 6 Nov 2012