#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.

By Tom Manners 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

By Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.

By Paula Raubenheimer 8 Jan 2018

#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.

By Johan Walters 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.

By Matt Preschern 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.

By Kevin Welman 8 Jan 2018

Kenyan gender advocate Vivian Onano for innovation summit
Kenyan gender advocate Vivian Onano for innovation summit

Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace.

26 Oct 2017

Schoolkids learn to make money

Uganda wants to teach its children lessons in finance and in doing so hopes to create a generation of entrepreneurs, Ssemujju Ibrahim Nganda reports from Kampala. The implications for businesses planning on going into the Ugandan market could be very significant in years to come.

By Ssemujju Ibrahim Nganda 21 Feb 2007

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

Media24 Africa appoints new Business Development Manager

A further strategic position has been confirmed at Media24 Africa as the company sets its sights on future growth and development in Africa. Rudi Hofmeister assumes the role of new business development manager. He will be responsible for market development in Nigeria, Angola, Kenya and Uganda.

6 Feb 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

Stanbic Bank launches Pan-African search for success stories

Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.

20 Nov 2005

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