A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.
Trevor Chueu 1 day ago
As Africa's economic growth accelerates, the continent is evolving from one of the world's major sources of mineral resources into a global innovation powerhouse. Africa is rapidly diversifying from its traditional strengths in mining, oil and agriculture into the technology and creative industries that are reshaping humanity's future. By 2050, over a quarter of the world's population will be African.
Pieter Bensch 1 day ago
Africa Day is celebrated on 25 May 2018 and marks the formation of the African Union. Africa has seen a vast increase in investment and growth over the past 50 plus years and many companies have already mobilised to capture this emerging demand.
Vanessa Ferguson 1 day ago
On a recent visit to Uganda, I was stuck in the customary two hours' worth of deadlock traffic on the way from the airport to the hotel. With time to kill I looked on in amazement as the local hawkers used the traffic jam as an opportunity to sell their wares to a captive (captured?) audience. On offer was everything you can imagine and a number of things you can't, like a man selling a fish tank, complete with fish swimming around, plants, and a functioning pump.
Cobus van Zyl 2 days ago
Wan-Ifra has announced the 2018 Laureates of the Women in News Editorial Leadership Award.
2 days ago
KIGALI, Rwanda - The Africa Innovation Summit has announced Africa's top 50 innovators, selected from across the continent to exhibit at the innovation forum next month.
2 days ago
More than 500 film, television, digital and video gaming content producers from all over Africa will converge at DISCOP Johannesburg for the vibrant three-day market and co-production forum expected to welcome 1,500 plus delegates from 70 countries.
3 days ago
"Public relations (PR) is all glitz and glamour," said no PR practitioner (PRP) ever who is worth their salt. I've been working in the PR industry since 2009 and to date I still hear this common misconception.
Jennilee Peremore 3 days ago
Elizabeth de Stadler 3 days ago
Facebook has launched its first hub space in Africa to bring together communities to collaborate, learn and exchange ideas in Lagos, Nigeria.
3 days ago
To re-join the Commonwealth, Zimbabwe must demonstrate that it complies with the fundamental values set out in the Commonwealth Charter, including democracy and rule of law, plus protection of human rights such as freedom of expression.
22 May 2018
East African economies have grown so rapidly in recent years that large brand-owners are not only making substantial investments in their brands, but are willing to go to court to protect them. Kenya in particular has seen a sharp increase in High Court litigation on intellectual property (IP) matters, and regional markets generally have become more complex and litigious as far as IP is concerned.
21 May 2018