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Leon Schnell
Leon Schnell
Six of 2014's top buzzwords
Great story Ilse. I don't know about industry buzz-words specifically, but the one I caught myself using the most was 'progress'. Job completion is way too rare a goal, so celebrating progress is at least something you can do on a daily or even per-minute basis. Progress!
Posted on 18 Dec 2014 20:58
washington tshuma
washington tshuma
Which social channels are right for your brand?
wow. true but i am currently working on a super tech to instigate marketing.
Posted on 18 Dec 2014 15:25
Mike London
Mike London
Why a translation app isn't the answer for your business
Automatic machine translation is a no no. I have seen such translations in Argentina as "make a horse ride". Do you ask the horse to go for a ride on a bus

One Russian classic was "a water sheep" when what was actually implied was a hydraulic ram.

The goole translator is good but one has to have a reasonable knowledge of the language you are trying to translate as well as its grammar and idioms.

Imagine telling a Spaniard that you do not want to reinvent the wheel. He might ask if you have enough wheels etc..
Posted on 18 Dec 2014 13:27
Laura Knight
SAA provides specially developed children's magazine
I have been travelling with my toddler since she was 1 year old. Be patient, prepare and gives yourself time. She is now 3 year old. We have flown 5 hours with connecting flights. You never know what to expect. Others need to realize that babies and toddlers has to fly to. By the way, any parent could visit our Sterling Store to prevent unexpected expenses and buy everything needed while traveling.
Posted on 17 Dec 2014 22:14
Marcio Wilges
Marcio Wilges
Moving Tactics continues growth in Gauteng
Good job Moving Tactics! It's not an easy feat to put yourself out there as consultants and say that you're able to pull in numbers the way that you guys do. I wish you guys all the best in your work with digital signage!
Posted on 16 Dec 2014 06:15
Marcio Wilges
Marcio Wilges
Moving Ads partners with the DStv brand
It's interesting to think about what the marketing world will come up with these days in order to get more "air time" for their advertisements. But this moving advertisements are really quite smart and I can see myself employing something similar in Sydney myself!
Posted on 16 Dec 2014 06:01
Rachel Kennedy
Rachel Kennedy
Defensive strategy in a game challenger brands are doomed to lose
Walter you are right in that is matters enormously what you spend your money on (copy); where (to get category reach) and when (typically strategies for continuity). Brand owners who consistently use their distinctive assets to get their brand noticed by many category users get efficiencies and impact others will miss out on and not even notice.
Posted on 16 Dec 2014 03:59
heather featherstone - Malcomess
Supplier development programme a success
what bt - being black owned does not entitle the business to getting the sale. - of course it does white companies stand no chance in a country so heavily policed by BBEEE
Posted on 15 Dec 2014 19:57
Bob Lewis
Bob Lewis
NATIVE VML appointed as lead digital agency for BMW
Congratulations all; but after that wonderful exchange of loving cliches between agency and client, I still have to ask why 'digital' (a technology) is still seen as something to separate within total branding communications. If you separate 'digital' from all your other branding communications, you're still likely to end up with a dog's breakfast.
Posted on 15 Dec 2014 17:22
Narian Chengiah Naidoo
DA: Zuma must suspend Ellen Tshabalala now
SABC chair Ellen Tshabalala did not earn a degree from the University of South Africa (Unisa) but she does have the necessary physical attributes to serve it to Number 1 on a silver platter with whom she has close personal and professional relationship.
Posted on 15 Dec 2014 15:24
Narian Chengiah Naidoo
DA: Zuma must suspend Ellen Tshabalala now
When is President Jacob Zuma going to be suspended because he to lied in Parliament.
Posted on 15 Dec 2014 15:13
Neville Barber
Neville Barber
Lions Super Rugby Team becomes Emirates Lions
Lions' fans will welcome the financial turbo-boost the team deserves, but the airline will do well not to hold its breath waiting for supporters to start shouting for the Emirates Lions or to hear anyone (other than TV
commentators, perhaps) calling the stadium anything but Ellis Park.
Posted on 15 Dec 2014 14:31
Reginald Dontache
Reginald Dontache
Four personal branding trends to consider in 2015
Donna thanks for the very informative article. I agree with you and what that stands out for me is video. Video marketing is indeed powerful and has a positive impact on the response of consumers.

I think committing to various social media platforms will depend on the company's source of content and the quality and relevancy of such content. One travel, hotels and flights company i have observed has a unique source of quality content=130 author/bloggers. It does collaboration across multiple social media channels through it's brand and agencies very well.

I agree that picking one social media platform is beneficial unless someone has a deep source of content creators to distribute to multiple chanels.

Thanks Donna and keep sharing
Posted on 13 Dec 2014 16:30
Just Perfect
No chargebacks for merchants with i-Pay
finally a safe payment solution to make purchase online !
Posted on 12 Dec 2014 21:26
Sheryl Williams
Key success factors for implementing marketing analytics in 2015
You are absolutely right that marketers need to do a deep-dive into their understanding of analytics and how to leverage them. It's easy to be overwhelmed because many automation and social tools feature embedded analytics that you feel compelled to use first. The problem is that they usually function in a silo and aren't able to incorporate other data points. Having an analytics strategy is a must. We have just published a Business Intelligence guide that can be a good place to start. It features an overview of analytics, the type of tools available, and insights from 532 in-depth user reviews. You can get your free copy here:
Posted on 12 Dec 2014 17:55
dave cruise
Research reveals tablet growth in online shopping
That is tru, apart from that many business has been started to put another trending in the market, the gadget cases. Like at this site, they offer "design your own ipad cases".
Posted on 12 Dec 2014 08:52
dave cruise
Apple remains no.1 in the BrandZ Top 100
Is that in general or only for mobile phone category. If yes, indeed it is, they hold their title during that time, but nowadays, with the fast emerging mobile technology arises, the competition made it tights.

Dave of
Posted on 12 Dec 2014 08:48
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