Kevin, let's say I use a short code. I'm expressly wanting information on the immediate campaign. It doesn't mean to say that I want to smsed further - you need my permission for that, surely? Or has it been explained clearly upfront that if, I use the short code, I'm giving you permission to continue sending to me?
This slogan does not speak to me as a South African, it says nothing about South Africa and being South African. The word "inspire" is hackneyed and old and more suitable to women's magazines and not to a strong brand such as South Africa. It is a soft word and does not inspire me to do anything. Alive with possibilities is a strong, motivational, action orientated slogan. Please go back to the drawing board
South Africa - Inspiring new ways For Fraud, Higher Taxes, Poor Health Services, Schools that need drastic attention, Housing (Ag Shame)!! A total lack of discipline on our roads (don't which driving schools they went to) or are the drivers just dumb???
"The Jupiter Drawing Room (Cape Town) has just launched the second Black River F.C. satellite agency, which will be based in Cape Town.....which will form part of The Jupiter Drawing Room (South Africa) & Partners"
It's just Jupiter spreading the work around! Old Boys Club?
Celebrating the culture of creation is advertising going back to its very routes. Here is a person who made something, show people that, maybe they’ll buy it from you. Re-establishing the connection between manufactures and consumers is a very good idea, but you’re going to have to constantly quiet your own marketing department from putting too much of a spin on that and talking less is something marketing can find difficult on occasion. Will be interested to see how widely this reductive pitch spreads. Thanks for sharing.
Kenya is one of Africa's most progressive economies. Yes, the ocuntry has seen some setbacks ranging from terrorist bombings in the past to post elections violence but all in all Kenya is one of Africa's more positive stories. The western media in classic fashion through a series of strategic "mistakes" & outright untruths seeks to sabotage any good image of Africa because it will not only be good for the African's self confidence but shall also put Africa in a strong bargaingin position.
Our only way out of this quagmire is to develop our own media & let them tell our story either the way it is or the way we want it told. Listening to CNN you'd not believe there is a single hungry person in America or that there is more violence in South Central LA than there is in Joburg.
Sympathy is found in the dictionary Tiffany...between sycophant and syphilis. banks are really on a par with second hand car salesmen, politicians and (dare I say it?) reporters needing a quick story. I call my bank, "my favorite camel". Not because I have any affection for it but because it is the one I hate the least.
Many years ago, I got a call asking for 'Gail Watson'. "No," I said, "you must have the wrong number." However, she repeated my cellphone number correctly. I agreed it was my number and asked, “Who are you?” “I am your new private Nedbank banker,” she replied. She seemed quite huffy, when I replied, “Well as you cannot get either my first name or my surname correct, I see no reason to continue this call.” I then tracked down my private banker, who had been moved to another branch and carried on dealing with him. When will banks learn that a relationship means that – a continuance with the same individual not a one-night stand with a call centre?
I have also decided to stick with Standard Bank after FNB sms'd me to say that had been trying to get in touch with me all day ( had no missed calls or messages) and told me I should be phoning them back! Needless to say I didnt bother
So, my thing is: Banks, make us feel special. But it's also: Get the basics right. What's your thing? If your bank (or banks in general) could do only one thing better, to make you happier, what would it be? I'd love to know.
Appreciate the comments. There's now a follow-up piece on this - i.e. what happened next. Have a read (it's under Related News above, on the right hand side), and let me know your thoughts. In fact, what I'd really like to know is this: If your bank (or banks in general) could do only one thing better, to make you happier, what would it be?
Mike Ntsasa I have all the confidence in his leadership, I have been fortunate to experience and took some learnings. A lot of media owners are faced by numerous challenges from declining circulations, digital migration and drop in advertising revenues. While we embrace digital, I still grapple with the revenues margins for digital. Is it enough to pay the bills? Or is digital more a content let strategy to avail content on various platforms and to create a engage like minded communities. Mike Ntsasa GM advertising Mail & Guardian
I agree with all the comments; but the thing is that despite not liking the new slogan, I still think that it's silly to change these slogans too frequently. I repeat, it takes time to firmly position any brand. We have to decide what we want to be known for and start working (read 'investing') in marketing ourselves consistently over time on the basis of the chosen brand positioning. constant changes are not good because they confuse our target markets and make South Africans look like a confused, undecided, bunch of kids. There was nothing wrong with the previous slogan. The answers lie in more effective marketing!