Entries to the 2015 PRISM Awards close on Friday, 6 February 2015. Here are five last minute tips for entries.
1. Don't try to overcomplicate your entry to make it look bigger and better than it really was. The simpler you make your entry, the better results you will get and the more impactful it will be.
2. It is all about the numbers. Talk about the business results. Ask your clients about what the campaign did for their business - sales or anything interesting that could be relevant that brought results. It is all about the ROI (Return on Investment).
3. When adding information about the coverage your campaign has received, look at on message coverage, top tier media penetration, interaction and impressions. Use those figures to formulate your results.
4. Include a confirmation letter from your clients with a quote that you can include in your entry. For example 'This campaign was amazing' or 'It doubled our sales'.
5. Give your entry to colleagues for their input. It's amazing how you start not seeing errors because you become so involved in the actual entry itself.
For more information, go to www.prism-awards.co.za.
