According to Adweek, Bain Capital has completed its 60% acquisition of WPP's research firm, Kantar. WPP had indicated its intention to sell a majority stake in Kantar, which is valued at $4bn.
The holding company will use proceeds to reduce debt and return $1.2 billion to shareholders. The deal is part of WPP CEO Mark Read's plan to streamline the holding company and its offerings.
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