Direct Marketing In brief South Africa

South African company acquires US email marketing company

South African company, Striata, has acquired Mass Transmit Inc, a US based provider of email marketing tools, services and expertise for an undisclosed sum.

Striata, now a global communications solutions provider, has acquired its proprietary technologies include Email Transmit, a professional grade email platform and Approved Transmit, a B2B2C communications platform, both used by a broad range of companies and industries to produce effective email marketing campaigns and digital business communications.

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