Marketing In brief South Africa

Nespresso adds to festive mall atmosphere

Primall Media has launched a festive season campaign for Nespresso at Menlyn, Gateway, V&A Waterfront, Sandton City, Brooklyn, Canal Walk and Tygervalley malls. Cleverly positioned brand messages, situated around the main retail outlets and stores are designed to make consumers aware of the benefits and offers available on Nespresso machines. The campaign runs until January 2015.

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