Advertising In brief South Africa

US Federal Judge orders Budweiser ads withdrawn

CHICAGO - In the latest round of the Miller-Budweiser advertising slugfest, a federal judge on Friday ordered Anheuser-Busch to pull point-of-sale ads containing disputed claims. Judge Lynn S. Adelman of the US District Court for Eastern Wisconsin ordered Anheuser-Busch to cease using those ads that described competitor Miller Lite as "owned by South African companies". But the judge declined to issue an injunction against ads that described Miller Lite as "South African owned." In a statement, Miller general counsel Mike Jones said, "We are pleased that the court found Anheuser-Busch's advertising to be false and deceptive and ordered them to immediately remove the relevant materials from the marketplace." Source: AdAge.com

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