Brothers and Sisters has created a new TVC for Sunny, the short-term loans provider, as part of its 'Life Support' campaign. The TV ad, called 'Feather Boiler' features the brand's laidback Californian brand character 'Sonny with an O' coming to the rescue of a man whose boiler breaks down.
The ad, which launched on Tuesday 19 July 2016, will run alongside the first spot in the campaign, 'Unfortunate Breakdown', also by Brothers and Sisters, which launched in May. The campaign sets out to challenge the perception of the short-term loan category and promote the benefits of emergency cash relief.
View the ad on Vimeo.
