Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Marsland 31 Aug 2017
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
Walter Wafula 15 Oct 2012
The Kampala City Council (KCC) which is in charge of licensing and regulating activities of outdoor advertisers is finalising a plan to increase fees levied on agencies for erecting billboards across the city by 70%, according to James Kiwanuka, chairman of Uganda Outdoor Contractors Association.
Walter Wafula 9 Jan 2009
Alliance Media Uganda and Messrs Clear Channel Independent are at war. The two advertising agencies are fighting for the rights to manage advertising space at Entebbe International Airport causing confusion that could lead to major losses by key advertisers.
Walter Wafula 12 Aug 2008