Can the fresh produce markets survive?

In the 1940s, there were about 135 fresh produce markets scattered around South Africa. Almost every dorp had a market...
Photographer: Jessica Taylor
Photographer: Jessica Taylor

With improved roads, farmers and buyers could travel further afield to reach the larger urban markets, which offered more variety. Today, there are only 24 markets in the country, some small and other very large. But the practice of bypassing the smaller markets and focusing on the larger ones continues apace. Another challenge faced by local fresh produce markets is that supermarkets and other major buyers tend to buy as much of their produce as possible directly from farmers.

Read the full story on http://www.farmersweekly.co.za/.


 
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