Anathi Sidali
Anathi Sidali
Radio: Still a force to be reckoned with
"In the past few years, radio has dropped significantly as a communication medium in the minds of marketers and advertisers. Their budgets were largely spent on television and print where they have seen a dramatic drop in viewership over time" ??? next time you write an article please do a proper research, research is imperative...
Posted on 28 Apr 2015 16:08
Brian Tristam Williams
Brian Tristam Williams
SABC boss hides R500m loss from parliament
So, by your reasoning, if I made R 10 profit last year, then make a R 10 loss this year, I've lost R 20 in total? I'm not sure that adds up.
Posted on 28 Apr 2015 15:50
Donald Pillai
Donald Pillai
Start up advice you should ignore
Hi Sophie, You are providing some excellent advice. One thing I would like to say is the entrepreneur should never share their ideas with every tom, dick or harry. They should seek advice from established entities or create a relationship with a business coach or Mentor. They must do the right things from the very beginning so that no time is wasted and they do not get misled or get discouraged. .
Posted on 28 Apr 2015 14:48
Donald Pillai
Donald Pillai
Six ways to balance work and family
You can learn more about a man in one hour of play than in a lifetime of conversation.
Posted on 28 Apr 2015 13:51
Narian Chengiah Naidoo
Attacks on foreign nationals have hurt SA, says Trade DM
Worrying about attacks on foreign nationals hurting SA, did anyone worry about South Africans being hurt by the cheating, stealing and lying by President Showerhead?
Posted on 28 Apr 2015 13:11
Thembani Mnconywa
SADTU launches principal seminars to address school-based violence
One of the critical issues impeding the smooth running of teaching and learning in schools is violence, which is caused by various factors. One of them is socioeconomic factors. So this is welcomed by both the DBE and NGOs. It is vital that school principals be armed with necessary tools to combat crime in schools, of course in partnership with various departments. They need to be equipped with mentoring and coaching skills to help learners to realise their dreams
Posted on 27 Apr 2015 19:42
Thembani Mnconywa
SADTU launches principal seminars to address school-based violence
This is the best investment the union has done
Posted on 27 Apr 2015 19:37
bryan Theunissen
[Loeries 2015] Agency expectations with... GRID
Give that man a Bells...What a leading legend!!!
Posted on 27 Apr 2015 09:32
David-Anthony Reece
Hottest Female DJs on SA Radio
G1 Media ( Celebrating 21 years of democracy -
Posted on 27 Apr 2015 03:08
Voice Recording via VoIP
I use recordiapro - you can even spoof your caller ID
Posted on 24 Apr 2015 16:56
Julie Ellis
Julie Ellis
Trevor Noah takes over 'The Daily Show'
Not the worst stand-up man I ever seen. but i think he have to take few lessons on to become more correct with some of his words. But well done, anyway.
Posted on 24 Apr 2015 12:58
jarred cruise
Ad Talent Salary Survey 2013
How about ad talents for commercial voice over, narration or tv advertising? This industry earns much, and every commercial models provides huge impact to consumers. To try voice over artist see this
Posted on 24 Apr 2015 12:05
jarred cruise
Call Recording Compliance: The future has arrived
I guess the idea will be limited only to financial transactions. The voice over recoding can still deemed as verbal documentation to protect legal rights of both agency and consumer, robotics voice over during financial transaction should replace to human voice over talent instead. Like the company, which they promote voice over actors to many company related work purposes, commercials and purposeful campaigns.
Posted on 24 Apr 2015 11:45
aka liko
Don't let your brand fade away - embrace the new rules of customer engagement!
Excellent article! We are linking to this particularly great content on our site. Keep up the good writing.
Posted on 24 Apr 2015 05:43
Elphège Kolingba
Performance marketing can generate high returns
So what's the best? Build the brand or making sales? :)
I do think a hybrid business is the key.
Leverage CPM for biggest announcements while you do the best possible targeting with CPM optimisation tools. AND run performance advertising CPL/A on daily basis to achieve sales.
One last option for the only CPL/A focused brand could be to negociate CPM deal + ongoing CPL/A campaigns to minimalise risk on both side :)
Posted on 23 Apr 2015 15:51
mario diplock
mario diplock
No tender loving in tendering
Emy, you are of course 100% correct. Tendering is fraught with funny business.

Agencies are fully aware of this, but times are too tough not to tender.

At some there was talk of shortlisted agencies insisting on a R50, 000 tender fee.

But because of lack of courage, no follow through.
Posted on 23 Apr 2015 14:28
Narian Chengiah Naidoo
Learners warned against attacking foreign nationals
Give the Minister for the Department of Basic Education the Bols so that President Jacob Zuma's Bells can be rung for him to intervene in restoring calm.
Posted on 23 Apr 2015 13:56
Narian Chengiah Naidoo
Attacks on foreign nationals have hurt SA, says Trade DM
Blame the African National Congress for the attacks on foreign nationals that has hurt SA,
Posted on 23 Apr 2015 13:50
Mokone Molete
How brands can reach black consumers
Peter, whilst your article may be construed as making sense, it also in another sense insulting and patronising. That Laduma is a success is no different from Omo being a success. For years, as a black person, I have read about being niched, being micro-analysed, being given fancy names such as "black diamonds" ad nauseum. Are we (blacks) still animals in a cage being figured out by (white) gurus and, in many instances, their black sycophants in the advertising industry. When are we going to see an article headlined "how to reach white consumers"? Is it because white consumers are "normal" and we of the black ilk are not?
To misquote (former) Sowetan Sports Editor Sello Rabothata once opined: "In all my years as a journalist I have never heard of a black reporter being an expert on white issues".
Posted on 22 Apr 2015 15:42
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