Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
The Kampala City Council (KCC) which is in charge of licensing and regulating activities of outdoor advertisers is finalising a plan to increase fees levied on agencies for erecting billboards across the city by 70%, according to James Kiwanuka, chairman of Uganda Outdoor Contractors Association.
Alliance Media Uganda and Messrs Clear Channel Independent are at war. The two advertising agencies are fighting for the rights to manage advertising space at Entebbe International Airport causing confusion that could lead to major losses by key advertisers.
This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically.
Right Stuff had the pleasure of participating in the annual Markex trade show held recently at the Sandton Convention Centre. As usual, the show was a great success and filled to the brim with exhibitors from all over the country, their stands as impressive as ever, making a visit to the show very much worth the while.
Right Stuff was recently awarded the 2007 Durban Beach Festival branding and activation contract. The brief is to brand the area, to bring the event into focus to make it more streamlined and eye-catching, ensuring that it is less intrusive than in previous years and giving prominence to the Beach Festival throughout the entire event area.
Alliance Media, a multinational outdoor advertising company, has announced the acquisition of Israeli group Monier Outdoor Advertising, East Africa. Monier have become the leading outdoor advertising company in the East African region over the past decade, having established dominance in Uganda, Tanzania and Ethiopia.