OnePlace appoints EMEA head of sales
OnePlace appoints EMEA head of sales

Sales heavyweight Gareth Thomas will be heading up the EMEA region for OnePlace as regional vice president of sales to spearhead growth plans...

3 Sep 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

New appointment to lead CNN sales in EMEA
New appointment to lead CNN sales in EMEA

CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...

29 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Image by 123RF
How to survive in media sales

The role of the media sales professional is changing rapidly...

31 May 2016

African e-commerce may be about to come of age

E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.

2 Jul 2013

Zuku TV's original content strategy pays off
Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.

30 Jan 2013

Windows Phone apps stores open across Africa
Windows Phone apps stores open across Africa

Microsoft has announced the opening of 21 web stores for apps and games across several African countries.

18 Dec 2012

Counterfeit phones: Samsung wants action

Samsung Uganda has called for an immediate multi-stakeholder intervention to deal with the proliferation of counterfeit mobile handsets in the market.

By Jude Bukenya 27 Nov 2012

Walter Wafula
Pay TV subscribers get rewarded

Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season.

By Walter Wafula 22 Nov 2012

MTN Uganda relaunches MTN Zone
MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.

20 Nov 2012

Walter Wafula
Growth in advertising boots Vision Group performance

Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

By Walter Wafula 9 Oct 2012

[Executive Check] GOtv eyes expansion in Africa as it marks one year of business
[Executive Check] GOtv eyes expansion in Africa as it marks one year of business

GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa.

By Walter Wafula 15 Aug 2012

New Vision regains top spot in Uganda's cyberspace
New Vision regains top spot in Uganda's cyberspace

New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.

By Walter Wafula 7 Aug 2012

[Executive Check] Social media marketing - a must in business
[Executive Check] Social media marketing - a must in business

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.

By Walter Wafula 12 Jul 2012

Deutsche Messe expands sales network into Africa

Deutsche Messe, a global active trade fair company, is expanding its international sales network and now has representation throughout the region of sub-Saharan Africa.

10 Jul 2012

Report finds improved business regulations for East African SMEs
Report finds improved business regulations for East African SMEs

A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda, Tanzania, and Uganda) improved in 2010-2011, as the countries implemented critical regulatory reforms.

12 Apr 2012

Walter Wafula
Seminar to tackle advertising challenges in Uganda

Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.

By Walter Wafula 1 Mar 2012

MTN-TransferTo partnership well underway
MTN-TransferTo partnership well underway

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.

14 Nov 2011

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

Kenya's Zuku TV targets 100 000 Ugandan viewers
Kenya's Zuku TV targets 100 000 Ugandan viewers

Zuku TV, a consumer brand of the Wananchi Group has an ambitious plan to register 100 000 subscribers in Uganda in the next two years.

By Carole Kimutai 30 Sep 2011

Unemployment, inflation worries hit consumer confidence
Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011