Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 12:04
The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.
By Carole Kimutai: @CaroleKimutai 28 Aug 2012 10:18
The Ugandan government over the weekend once again revealed plans to build an alternative undersea cable to service the nation, as constant interruptions from Kenya is no longer a viable option.
20 Aug 2012 09:59
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
By Walter Wafula 16 Aug 2012 11:06
GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa.
By Walter Wafula 15 Aug 2012 15:49
As one of activities to commemorate Uganda gaining independence from the British in 1962, the Private Sector Foundation Uganda (PSFU) in partnership with the government will recognise the Top 50 Brands at an awards gala in Kampala on 16 August 2012. Over 100 local and international brands have been nominated to participate in the contest following the call for nominations in July.
By Walter Wafula 10 Aug 2012 10:08
New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.
By Walter Wafula 7 Aug 2012 13:44
Transparency International and the hosts of the 15th International Anti-Corruption Conference (15th IACC) invite young journalists working in the sub-Saharan Africa region to be part of the anti-corruption conference to be held in Brasilia, Brazil from 7-10 November 2012.
7 Aug 2012 10:52
The Foreign Correspondents Association of Uganda (FCAU) in partnership with Friedrich Ebert Stiftung, Victoria University, Tangerine, and def.i.ni.tion, unveiled the inaugural Uganda Press Photo Award last week to promote photojournalism in Uganda. Malcolm Webb, chair of FCAU and correspondent for Al Jazeera English in East Africa, speaks about the awards and photojournalism in Uganda.
By Walter Wafula 30 Jul 2012 10:11
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
27 Jul 2012 10:17
Tom Mboya and Evanson Nyaga, from Kenya, have been awarded the top prize at this year's CNN MultiChoice African Journalist 2012 Awards Ceremony which took place on Saturday, 21 July 2012, in Zambia.
23 Jul 2012 15:12
The mobile phone is changing lifestyles and the business landscape in Africa. Many companies are innovating around the technology to thrive and remain relevant to their customers. Simon Arineitwe, country sales manager at StarTimes Uganda, speaks about the benefits of mobile TV and the firm's plans for the country.
By Walter Wafula 18 Jul 2012 11:40
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
By Walter Wafula 12 Jul 2012 11:12
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
22 Jun 2012 10:55
The cost of acquiring television decoders in Uganda is set to reduce following government's decision to scrap import duty from the electronic devices. The decision was announced on Thursday, 14 June 2012, by Uganda's minister of finance, Maria Kiwanuka as she read the 2012/13 national budget in Kampala.
By Walter Wafula 18 Jun 2012 10:50
By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference.
15 Jun 2012 12:23
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
The Human Rights Network for Journalists-Uganda (HRNJ-Uganda) and Media Legal Defence Initiative (MLDI) welcome the acquittal of Mega FM journalist, Patrick Otim and 14 others, by the High Court of Uganda of charges of treason and concealment of treason.
4 Jun 2012 11:31
The finalists in the 17th CNN MultiChoice African Journalist competition were announced on 18 May 2012, by Ferial Haffajee, chair of the independent judging panel. This year the competition received entries from 42 countries across the continent, including French and Portuguese speaking Africa.
18 May 2012 11:49
Following a call by the African Press Organisation (APO) to African journalists to apply to win an invitation to the 2012 AfDB Annual Meetings, set to take place in Arusha, Tanzania from 28 May to 1 June 2012, Ugandan news reporter Catherine Nambi was selected as the winner and will participate in the meetings.
9 May 2012 12:54
Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.
By Walter Wafula 7 May 2012 12:35
The 14th meeting of PAMRO and All Africa Media Research Conference, set to take place at Speke Resort & Convention Centre in Uganda from 26-29 August 2012, is calling for presentation submissions for the conference in line with the theme "From Local to Global: Media Research in a Developing World".
7 May 2012 11:43
In the face of imminent stringent government measures aimed to control the media and journalists in Uganda, human rights activists are calling for a stronger self-regulation mechanism to promote responsible journalism in the country.
By Walter Wafula 2 May 2012 12:46