MARKETING & MEDIA

#BizTrends2018: Small is Africa's 'new smart' in 2018
#BizTrends2018: Small is Africa's 'new smart' in 2018

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

By Ailsa Wingfield 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Sex, data and advertising
#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

CONSTRUCTION & ENGINEERING

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#BizTrends2018: Green buildings, fit for a sustainable purpose

According to the latest United Nations Economic Commission for Africa report, Africa is the fastest urbanising region after Asia. The report also highlights that despite the current slowdown in many African economies...

By Alison Groves 8 Jan 2018

FINANCE

Richard Rattue, CEO: Compli-Serve SA
#BizTrends2018: Ready or not. AI is on its way

Advancement brings new and wonderful things, but it also brings uncertainty and fear...

By Richard Rattue 8 Jan 2018

RETAIL

#BizTrends2018: The in-store experience - an opportunity for brands
#BizTrends2018: The in-store experience - an opportunity for brands

How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...

By Caroline Currie 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

By Paula Raubenheimer 8 Jan 2018

MARKETING & MEDIA

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

MARKETING & MEDIA

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

MARKETING & MEDIA

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

MARKETING & MEDIA

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

MARKETING & MEDIA

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...

By Matt Preschern 8 Jan 2018

MARKETING & MEDIA

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

MARKETING & MEDIA

Nicole Solarsh Glickman, creative group head at House of Brave.
#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

MARKETING & MEDIA

Mike Oelschig, head of advisory at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

MARKETING & MEDIA

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

ICT

Damian Michael
#BizTrends2018: Make sure you're at the heart of disruption

I recently travelled to Dubai to attend the 37th Gitex Technology Week - where the future of business begins. Tech pioneers and futurists, business leaders and IT professionals come to GITEX to experience the world's most advanced technology...

By Damian Michael 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Identity crisis - the business of being WOKE
#BizTrends2018: Identity crisis - the business of being WOKE

In many ways 2017 was the watershed year for being 'woke': politically, economically, socially and culturally. Technology has for many years been the primary disruptor of business, but a socio-cultural wave will hit businesses in 2018. Brace yourselves for a year of dual disruption...

By Dion Chang 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Personalised advertising, robots and AR
#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Three things you have to know about your customers in 2018
#BizTrends2018: Three things you have to know about your customers in 2018

There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...

By Brandon de Kock 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Storytelling has to sit at the core of it all
#BizTrends2018: Storytelling has to sit at the core of it all

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...

By Brett Morris 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: The ever-changing consumer
#BizTrends2018: The ever-changing consumer

In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...

By Dave Nemeth 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: It is time for marketing professionals to become more innovative
#BizTrends2018: It is time for marketing professionals to become more innovative

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

By Desiree Gullan 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Predicting future consumer behaviour
#BizTrends2018: Predicting future consumer behaviour

The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices...

By Diane Gantz 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: Go where the people are
#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018

MARKETING & MEDIA

#BizTrends2018: A few 'bone shakers' for media in 2018
#BizTrends2018: A few 'bone shakers' for media in 2018

Going into 2018, we need to give the word disruption the respect it deserves...

By Graham Deneys 8 Jan 2018

MARKETING & MEDIA

Gustav Goosen, CEO of The SpaceStation.
#BizTrends2018: The digital marketing trends marketers need to pay attention to

Truly understanding your customer... and other complexities we can expect in 2018...

By Gustav Goosen 8 Jan 2018

MARKETING & MEDIA

Daniel Munslow, independent communications consultant.
#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

2017 was not a good year for companies handling crises. The number of casualties was alarming. We had our pick of it - from motoring, to beverages, to aviation, and everything in between...

By Daniel Munslow 8 Jan 2018

MARKETING & MEDIA

Heidi Brauer, chief marketing officer, Hollard Insurance.
#BizTrends2018: A trends story from a magician's granddaughter

A marketing doyen waves her magic wand to wish in the trends she visualises for this year...

By Heidi Brauer 8 Jan 2018

MARKETING & MEDIA

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends affecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

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