O'Leary's jury comprises 32 global professionals, all with a strong understanding of what classifies a truly effective campaign, and who have been picked for their expertise and knowledge. Coming together in Shanghai they will view, debate and award those entries deemed worthy.
The jury
"Effective campaigns are paramount to the success of all businesses and their products. This impressive line-up of professionals knows exactly what it takes to achieve this," said Terry Savage, festival chairman of Cannes Lions, who with Haymarket are joint organisers of the festival.
For further information about the 2011 AME festival, register to attend or submit entries, go to www.ame.asia.