Key highlights of the South Africa data include:
While the data indicates that advanced and smartphones impressions grew at a consistent pace, advanced phones still dominate the market with an 85% share. While there are early signs of growth among smartphones, they have yet to gain substantial traction.
Comments Isis Nyong'o, VP and MD InMobi Africa, "The mobile advertising market in Africa continues to grow quickly. With InMobi reaching over 30 million Africans, mobile is now a must buy media for major brands looking to grow their business on the continent."
The report confirms that South Africa, Nigeria and Egypt remain the largest mobile markets in Africa. South Africa maintains the position as the largest with more than 946 million impressions a month; that is a 24% share of the African market.
The full report is available to download at www.inmobi.com/research.