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    Everything is Made: Bob & Roberta Smith designs the D&AD Annual 2010

    LONDON, UK: Artist Bob & Roberta Smith and immprint have designed the D&AD Annual 2010. D&AD10: The Best Advertising and Design in the World will be available in both limited members' edition and general TASCHEN release from mid-November.
    Everything is Made: Bob & Roberta Smith designs the D&AD Annual 2010

    Famous for his multi-coloured signs painted onto a diverse range of materials, Bob & Roberta Smith follows in the footsteps of British artists Peter Blake and Allen Jones who have both designed 'The Book' in the past. D&AD will partner with TASCHEN for the second time to produce both two versions of the year's best creative work.

    The book features over 500 works that represent the best in advertising, design and interactive from around the world. More than 20 000 pieces of work were judged by industry experts at the D&AD Awards 2010, including Black Pencil-winning The High Line, Trillion Dollar Flyer, The Best Job in the World, and Apple.com. The book includes commentary from jury members on why the particular works won.

    "Bob & Roberta Smith's approach fits right in with D&AD's ethos - he's got an impressive focus on craft and works across all manner of disciplines. He's also very generous with his time and experience. He teaches, supports other artists and sits on the board of the Tate," said Paul Brazier, D&AD president.

    "There is an important message at the heart of this annual. Everything is Made. This statement appealed to me on every fundamental principle of being a creative. The fact that everything we create is born of us, starting with a blank piece of paper and finding the inspiration and motivation to not just answer a brief but to do something different."

    The D&AD Annual 2010 can be pre-ordered online now at www.taschen.com.

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