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So will the absence of advertising depicting alcohol lead to any of them giving up their odd tipple? Will the absence of alcohol advertising see the next batch of MPs leaving the wines and spirits untouched at functions? Nope, we didn't think so either.
No one in their right mind supports alcohol abuse, but in the opinion of many, banning the advertising of alcohol will do little if anything to curb abuse.
But sport - known to be a great national unifier and builder - will lose out massively.
In passing, another entity that could see a dent in its finances is the SABC. It's not exactly healthy cash-wise as it is, and even allowing for the fact that it can ask for - and possibly (read probably) get - bail-outs in the millions and billions, courtesy our hard-earned tax monies, a ban on alcohol advertising will hit them where it hurts.