"Art and advertising are like cousins of sorts. Both involve a profound creative thought process," says fireworks MD, Caleb Owino.
By showcasing the art pieces in an office setting, the fireworks Annual Art Exhibition hopes to target institutional buyers as well.
"The difference that art makes to the aesthetic appeal of an office is enormous," says fireworks events manager, Barbara Yatta.
After successfully launching the inaugural fireworks Annual Art Exhibition at the end of 2009, fireworks' 2010 effort saw a total of 18 art pieces bought on the first night.
For more information, go to www.fireworks-advertising.com.
