Richard Mukheibir, managing director of Cash Converters, says: "GloCell will manager our entire cellular business, including marketing, training, in-store support and a dedicated Customer Care Centre that will provide our franchisees complete peace of mind and allow them the time and space to concentrate on their core day-to-day business which is the buying and selling of second-hand goods.
"GloCell are affording Cash Converters the opportunity to offer specialized cellular products, at hugely competitive prices which will be promoted through extensive 'product and price' advertising campaigns; without the usual complications, risks and barriers normally associated with a retailer entering the cellular market."
Francesco Mariola, GloCell's sales and marketing director, says: "Glocell's proven TV formula will create huge demand, product sell-through and produce good cellular net profit margins for the Cash Converters outlets. The enormous traffic generated through Cash Converters stores will also grow their existing core business considerably."
