The BCSA officially launched on 1 March 2012 but has been active since October last year. Its chairman is Sean McCoy, the CEO of HKLM.
Nevertheless, the positioning was indeed a joint effort - with all of Brand South Africa's agencies and partner departments such as South African Tourism, Department of International Relations (DIRCO) and Department of Arts and Culture (DAC) contributing towards this process, Bizcommunity has been told.
In a statement today, Thursday 15 March, McCoy comments further that:
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