Yellowwood Brand Architects, who devised brand prints for each station, EWN, Crime Line and Primedia Broadcasting conducted extensive research to distil the core values of each platform and identify the key needs to take the brands forward.
"Our brands all take pride in being relevant to the communities that they serve, and have thus evolved with their audiences over the years," said Primedia Broadcasting CEO Terry Volkwyn. "The new logos have been designed to better reflect the brand positioning of the stations and EWN as they are now, and where they are going."
All the new logos reflect a strategic move that the broadcaster made a number of years ago, to move beyond terrestrial radio, into multi-platform content creation.
"We identified the synergy between radio and digital a while back and have seen the potential, as well as the results that our converged campaigns deliver. Leveraging off our core strength of connecting with audiences, we have built significant expertise and capacity in the digital space to enable us to harness the many opportunities that exist in this new frontier," said Volkwyn.
EWN, KFM and 947 have already launched their new looks, which can be seen on the websites, apps and social media properties - 702, Cape Talk and Crime Line will reveal their new logos later this month.
