Joburg, Cape Town and London.
It's been one of learning and inspiration and enjoying the roles I have had. I’ve also been inspired by mentors that I seem to gravitate towards at each business where I have worked. I love to work in environments that involve passionate people. This has followed me around from where I started in travel and tourism through to being a media owner, then on the agency side and now as a business owner.
Travelling, Snow-skiing, golf, my kids – two girls.
Typically, it starts at 6am, where I spend the first three hours of the day on the most important tasks ahead, touching base with my teams and setting us up for the day ahead. From there, it’s typically meetings and engaging with clients where possible. 4pm is typically the time I switch to ‘dad mode’ and spend time with my kids during daylight hours, doing things like reading, riding bikes and just hanging out with them. Once they're asleep, it’s a last clear out of emails and then settling down into a Netflix series.
Solid Wi-Fi and an extended battery pack for my phone, which usually dies at 9:30am. I always say that I have a great smartphone but a dumb battery!
I love to see businesses that work towards outputs. So the consulting firms really seem to get this right in my mind. In the media industry, I love to see how strong niche teams like Detonator Media and AdColony are working with clients.
Too many agencies are still hung up about where you’re located and sitting in their office to get work done. This is so unproductive. I am all for teams that work together and being accountable for what they do, not where they are.I’m also tired of businesses constantly saying that agencies need to be more creative or push the boundaries when they’re not willing to allocate sufficient budgets to this cause. It usually ends up with watered-down executions instead of something truly exciting.
The launch of the Gone Digital Academy, the revised creds deck for our new markets, and how we expand our footprint further into the UK, which is a key territory for us.
Guru. Ninja. Expert. Influencer. I’m not sure what buzzwords I use, but I’m sure my team would catch me out on this. I love playing buzzword bingo!
Driving in my car. Best times of my day!
Not being seen when I leave. [Ed: AKA ninja-bombing…]
Technophile, but late adopter.
A plethora of kids’ games that I'm not allowed to play, or actually have any idea how to play.
You’re not entitled to anything so knuckle down, work hard, listen lots and treat every day like a teaching day.
Simple as that. Follow Peters on Twitter, Facebook and Instagram, visit the Gone Digital Academy website, and follow Gone Digital on Facebook, Twitter, Instagram and LinkedIn.
*Interviewed by Leigh Andrews.