Flytxt (www.flytxt.com), a mobile marketing platform provider, has announced plans to expand its business focus and presence to South Africa. “South Africa is one of the most vibrant markets, and has been a hotbed of mobile innovation and technology. We are excited to be here and offer our mobile marketing technology to mobile operators and other large enterprises,” said David Harper, chairman of Flytxt, who is in Cape Town to attend the company's board meeting.
Flytxt has played a role in the evolution of mobile marketing industry since 2000, having created many mobile marketing projects for operators including Orange Wednesdays, claimed to be the longest-running and most successful mobile loyalty programme in the world. In 2007 the company established its mobile marketing technology business and launched Neon, a fully integrated carrier class mobile marketing platform.
Neon is deployed with many operators and large enterprises including Reliance Communication, the second-largest Indian mobile operator with over 70 million subscribers across CDMA and GSM networks. Mobile is unlike any other marketing channel in terms of its immediacy and intimacy.
With Neon's patent pending technology, marketers and advertisers can engage with subscribers in a truly conversational mode. Conversational marketing is only possible when mobile's unique attributes are matched with a platform that enables operators to respond to subscriber's messages in a personal and timely manner. Live data feeds, real-time communication delivery, on-the-fly tracking and micro segmentation are all necessary ingredients of conversational marketing. This will help operators optimise Voice and VAS revenues, subscriber loyalty and advertising revenue.
Company sources indicated that discussions are already underway with leading mobile operators in South Africa. As part of its expansion plans, the company has entered into a partnership with Azu Technology Advisors, which has 20 years of experience in the ICT sector.
