Airbnb guests concur as bookings for wellness-related experiences have spiked more than 500% from 2017 to 2018, with notably strong growth among seniors (ages 60+) and Gen Z and millennials (ages 18-24) with more than 800% growth in both age groups.
Here, Airbnb shares a few noticeable trends rising above the rest:
Globally, bookings for wellness experiences shot up 572% from 2017 to 2018. Meanwhile, the country experiencing the most significant growth in wellness experiences in Mexico with more than 2,100% growth over the past year, and Bali tops the list for cities prospering with wellness Experience supply with more than 7,400% year-over-year growth.
In the past year, it has become more clear that wellness travel is resonating with more than just the millennial demographic, and is a movement spanning all age groups and regions. In fact, seniors (ages 60+) are the largest growing consumer base of wellness Experiences, with bookings increasing by 887% from 2017.
In addition to trending markets, a spike in wellness travel interest based on heightened guest demand has been observed from countries like France, Canada and Germany over the past year.
In 2019, wellness travel is not just founded upon fitness and diet, but on the mind and spirit.
These sort of experiences on Airbnb, for example, like cracked the top 15 most-booked wellness experiences among women. For male guests, biking is the wellness activity of choice.
Based on internal Airbnb data for year-over-year growth.
