MD Chimweta Monga said, "The Engen brand has always been one of differentiation. It should come as no surprise, then, that we refused to settle for yet another typical swipe and win car campaign favoured by so many other businesses. Rather, we wanted something truly meaningful, in line with our desire to contribute towards a stronger national economy and to bring us closer to the ideals of Vision 2016 and a prosperous, productive and innovative nation."
Now in its second year, the revered competition runs for a period of four months. Lucky winners stand a chance to win a Massey Ferguson Tractor, a 4 Disc Agromaster Plough and a 2 Row Planter every month for four months.
The campaign, the brainchild of Engen Botswana's marketing team, is being considered as a model to be rolled out in neighbouring markets due to its focus on community relevance. The rationale behind agricultural machinery was a simple one for the company, according to Monga. The business sought to develop a meaningful and value adding platform that would not only benefit the business itself, but which would contribute towards the growth and development of the national economy.
"What we aim to achieve on community level here is very much in line with the great work our government has been doing to boost subsistence farmers. This is through such platforms as ISPAAD, donating and subsidising small tracts of land, as well as providing tractors to encourage small-scale production of crops, for greater self-sufficiency of families," said Monga. "It is our belief that the prize of a tractor, plough or row planter can make a meaningful contribution towards Botswana's income stream, empowering them towards sustainable financial independence, aiding in employment creation, and contributing towards increased food security to reduce reliance on food products on the import bill."
The competition, open to all Botswana and at Engen sites across the country, offers two ways of entry. Customers are eligible to enter either through spending P200 on fuel or lubes at Engen or spending P60 at Engen QuickShop, and filling out the entry form provided before dropping these in the designated entry box.
"Our innovative products, solutions and services, coupled with our extensive retail and commercial supply networks, have earned us a reputation as the go-to provider for farmers, from subsistence level up to large commercial concerns. We look forward to strengthening this reputation further and continuing to reward as well as empower our customers through this platform," concluded Monga.
