Tourism News South Africa

Lew Rood launches tourism, hospitality consultancy

Industry stalwart, Lew Rood, will launch his bespoke tourism and hospitality consultancy this month. A well-known and respected personality within the local and international tourism industries, Rood's new business venture is a natural extension of his already well established personal brand.

Trading under Lew Rood, he will offer his specialist expertise and vast experience to companies and individuals within the broader field of travel, tourism and hospitality.

Having retired from Singita Game Reserves at the end of February, the timing is opportune for Rood to embrace his lifelong passion for all that is new, worthwhile and rewarding. His consultancy will offer expert advice to inbound tour operators, hotels and the international travel trade specialising in Africa.

Services will include relationship building and linking of key industry players in order to expand trade markets and year-round business opportunities, as well as the sourcing and introduction of new products and services for international buyers. Rood will also consult to the trade and media on current trends within the industry, such as new lodges, hotels, restaurants, galleries, shopping, wine estates, tourism facilities and services. In addition, he will offer a personalised travel and concierge service to discerning individual and corporate clientèle.

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