"We are very confident," chairman of Power FM, Given Mkhari, told Business Day. "All of the strategic elements of the radio station's programming will be revealed in a few weeks closer to the launch."
The English-medium, talk-based commercial station would aim to attract black urban listeners between 25 and 49.
Power FM was awarded the last available FM radio frequency licence by the Independent Communications Authority of SA in 2011, Business Day reported.
The station is owned by MSG Africa Investment Holdings, led by Mkhari, with stakeholders including Ndalo Media, led by Khanyi Dhlomo, and Zico, led by Sandile Zungu.
The consortium also owns Capricorn FM in Limpopo which launched in November 2007 and has a listenership of more than 1.5 million.
Source: Sapa, via I-Net Bridge
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