Fanta is the sole South African broadcast sponsor of the MTV Europe Music Awards 2005, commonly dubbed the 'music Oscars', which takes place in Lisbon, Portugal on 3 November 2005, and airs live on MTV base and MTV across sub-Saharan Africa at 22:00 - 0:30 C.A.T.
Sponsorship of the MTV Europe Music Awards 2005 brings Fanta a comprehensive 360-degree sponsorship package which includes a significant on-air presence on MTV base in the run up to 3 November.
The 2005 MTV Europe Music Awards has particular interest for African viewers since the introduction of a new award category focused on African musicians, which has South Africa's own Zamajobe vying against 2-FACE Idibia, Kaysha, 02 and Kleptomaniax for the 'Best African Act' crown.
