Terry Savage, Chairman, Lions Festivals, said, “Citi understands the purpose of Lions Entertainment and what it is doing as a brand resonates with the purpose of this new specialist event. The company’s innovative thinking within the entertainment space is testament to the power that strategic partnerships with both talent and the entertainment industry as a whole can have on a brand’s visibility and business.”
Citi’s Entertainment Access Programme gives customers access to tickets to thousands of live events annually through the Citi Private Pass program. Last year, it worked with more than 1 400 artists to offer early access to concert tickets, as well as curated special events and VIP experiences.
“We at Citi are proud to be involved with this meeting of the world’s most creative minds,” says Jennifer Breithaupt, md, media, advertising and global entertainment at Citi. “As we strive to innovate to be the bank of the future and, through Citi Private Pass, offer customers once-in-a-lifetime experiences, we hope to inspire and in turn, be inspired at this year’s Cannes Lions.”
For more information, go to www.canneslions.com/lions_entertainment.
