Marketing News South Africa

CANSA Shavathon 2005 raises R2.5 million

CANSA's national Shavathons on 4 and 5 November 2005 raised over R2.5 million for cancer patients around the country, with the participation of corporate South Africa and the public. All funds raised from the national event are subject to audit and will go towards the facilitation of home-based care for cancer patients and cervical cancer research.

"The Cancer Association of South Africa (CANSA) would like to thank all South Africans involved in shaving or spraying their heads in order to help fight cancer to save lives," said Wilhelm de Wet, CANSA Chief Financial Officer. "The Shavathon is CANSA's biggest fundraising event."

Sponsorships played an integral role in the success of the CANSA Shavathon. Donations included a state-of-the-art interactive call centre, three years of services and support, technical services and agent training from Atio; desktops, digital cameras and servers from HP and Tarsus; and office space from Stortech.

Other contributions, such as sponsored advertising air time from M-Net, Round Table and CANSA's effort in gathering volunteers for the Shavathon, Berco's assistance in transporting all the necessary equipment to the various events, paid-for adverts by BMW Financial Services, as well as transport from Auto Bavaria Midrand, went hand-in-hand towards the successful roll-out of the national event.

"By taking on the role as organisers of this event, we have been constantly reminded that South Africans will selflessly give time and donate what they can to help patients affected by cancer," said Noelene Kotschan, CANSA Shavathon co-organiser. "We are humbled and have so many people and organisations to thank for the tremendous effort placed into this year's CANSA Shavathon," she added. "The funds will go a long way to aid in the facilitation of home-based care for cancer patients, as well as cervical cancer research."

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