Marketing News South Africa

Entertaining, creative displays at marketing expo

With over 350 exhibitors and two jam-packed halls, Markex & World of Events is set to exhibit a series of light-hearted, entertaining and inventive displays when it opens its doors in both Johannesburg and Durban this year.

Gauteng will play host to the show, 5 – 7 June 2007, at the Sandton Convention Centre, while this year a twin event will be held for the first time in Durban, 14 - 16 August, International Conference Centre (ICC) Durban. Bizcommunity.com is a media partner.

Donna Reid Designs, an SMME exhibitor offering graphic design, layout, photography and printing services, has taken a stand at Markex 2007 with the dual aim of re-establishing links with current clients and also with a focus on generating new business by demonstrating what services the company offers to visitors at the exhibition.

Build awareness

“I want to build awareness of my business and who I am,” says Donna Reid, director of Donna Reid Designs.

“One of the key things I provide to customers that big firms do not, is a personal touch - many times a client’s details get passed on to someone else and the process seems rather impersonal.”

Mark Gevisser director of DanceHeads says his company will be displaying a new technology-based entertainment corporate branding tool, of which it is the exclusive creator and supplier..

“DanceHeads superimposes participants’ heads on professional dancers’ bodies while they lip-sync (or sing) along to some of the greatest pop hits. The outrageous effect is completed with fully animated backgrounds and recorded live onto DVD. Each participant receives a DVD recording of their performance,” says Gevisser.

Means to showcase

Gevisser says Markex 2007 will be DanceHeads first exhibition. “We are looking for exposure into the corporate entertainment market and Markex is a wonderful means to showcase the various facets of the corporate marketing and entertainment industry.”

Markex is a marketing, promotions and special events exhibition organised by Exhibitions for Africa – Winners of the ‘Exhibition of the Year’ category for the best Trade Show (6001 - 12000m2) for Markex & World of Events 2006 and Best Exhibition Organiser for 2006.

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