Van Kralingen receives the inaugural Chairman's Award as a first rate marketing professional who now is the executive head of a major-quoted company that distinctly recognises the value and importance of King II and the Triple Bottom Line, and who presides over the affairs of the company at executive level, playing a seminal role in the boardroom.
Standard Bank won Marketing Organisation as it "embraced the principles of marketing with purpose and clear objectives. It tackled a confusing multi-brand group of businesses and pulled them together to create synergies within the company and a clear understanding of their intent across all stakeholder groups."
Marketing Person was awarded to Michael Joubert who "has demonstrated a commitment to marketing over many years and across diverse industry sectors. He has a strong sense of marketing international brands within a South African context. He has superior marketing skills, a passion for the discipline of marketing and for the brands that he represents."
The Marketing Excellence Awards have benchmarked excellence in the industry since 1962. They are back on track this year through the patronage of the Sunday Times and Business Times, other sponsors plus SETA and JSE support. The Marketing Excellence Awards recognise marketing innovation and excellence in individuals, teams or companies. All the details will be carried in the Sunday Times Business Times on this Sunday.
The winners in the various categories included:
Action Ambro's for Telkom: Surf Anytime
Wunderman SA for Landrover
MTN for MTN Football
Wundermann for Yogueta Wild Fruits
Action Ambro's for Debis Fleet Management
Action Ambro's for FNB Homeloans
Lesoba Difference for M-Web: M Power
Action Ambro's for Action Ambro's
BRAND MARKETING CAMPAIGN OF THE YEAR:
SPONSORSHIP MARKETING:
Grand Prix and Gold: Sail Sport and Entertainment for Vodacom Durban July
Gold: Exp. Sponsorship for Absa Cape Epic 2006
Gold: Sail Sport and Entertainment For Vodacom Cup