"The show continues to grow each year and is an important date in the calendar for buyers of corporate wear and corporate gifts, as well as marketing managers, event organisers and brand managers, to name a few," says Lynn Chamier, director at Exhibitions for Africa, the event organisers.
"There are a large number of corporates either based in Durban or with their head offices situated there, so the market demand for an exhibition of this nature has been growing for some time and we felt the time was right to respond to this demand."
She says that the show will give industry players an opportunity to meet the market face-to-face, build stronger prospect databases, generate high-quality sales leads, increase media exposure and build brand awareness.
"We have hosted the exhibition in both Johannesburg and Cape Town before, and felt it was only right to take Markex to the people of Durban as well, particularly since they have a world-class venue in the form of the ICC," says Chamier.
"Exhibitions for Africa is thrilled to have the opportunity to take Markex to a market which is growing all the time and which will present a new and exciting challenge for us. We plan to take the expo to a new level as we are well aware that there is a lot happening in Durban in regards to this industry."
She points out that Markex attracts key decision makers and buyers from the industry, including brand managers, business owners, chief executives, creative directors, direct marketing managers and marketing directors and consultants.
"The show is, however, well established in Johannesburg and because of this, we will still be holding Markex in Johannesburg in June 2007, with the additional bonus of a second exhibition in Durban later in the year.
"We will follow a similar route in 2008, only this time we will hold the expo in both Johannesburg and Cape Town, with a decision on where it will be held in 2009 to be taken at a later stage," concludes Chamier.
