"Internet security is an important issue for home computer users but sometimes the subject can be a bit intimidating," explains Erin Hintz, vice president of marketing for Symantec. "SafetyTown helps cut through the confusion by educating users in a humorous, playful manner."
www.safetytown.com was created by the Night Agency, a New York-based interactive advertising and branded entertainment firm. Symantec plans to engage and entertain consumers using Night Agency's global online network to launch clips from SafetyTown's exclusive web action movie series, "Phished".
The series follows the adventures of an average Joe as he tracks down the villains who stole his identity through the Internet. Movie clips drive viewers to www.safetytown.com, where the series can be downloaded in full form. Each film requires viewer logic and participation in exchange for a brand experience equipped with games and gags.
"Symantec has done a great job in informing people about how to protect themselves against the constantly evolving threats that accompany a digital lifestyle," explains Scott Cohn, creative director at Night Agency. "Our goal with SafetyTown is to celebrate and showcase the freedom which stems from the security Symantec products provide."
