Editor Peter du Toit says that Soccer Laduma has for the most part of its life been successful based on copy sales alone: "At the start of this newspaper, advertising was never a main focus - giving the fans what they wanted was a priority and now eight years later the fans are happier than ever, the advertisers are delighted with the formula and the Soccer Laduma team is over the moon."
General manager Zizi Hollander attributes the success of the newspaper to having the right formula: "Soccer Laduma's circulation figure has been increasing, week by week.
You must also bear in mind that we are competing against weeklies that have been around for years and deal with hard news - we are a niche market newspaper and in a class of our own."
