He said the new plaque is stylish and durable and adapts well to the various architectural designs of graded establishments. It will be issued at no extra cost to members.
It will also display the number of stars achieved by the establishment in full colour. This change was made in response to industry concerns that the black stars were not legible to travellers, while the dominant TGCSA logo often created the perception that the establishment had only been awarded a one-star grading.
As with the previous design, the plaque reflects a serial number and a distinct message that the plaque is the property of the TGCSA. This means the TGCSA is legally entitled to remove any plaque displayed on establishments that are no longer graded.
The new plaque will further state that the TGCSA is a business unit of South African Tourism. This will affirm the connection between South African Tourism as a destination marketing organisation and its business unit, the TGCSA, as the custodian of South Africa's only official quality assurance system for tourism establishments, the Star Grading System.
These improvements have been made to further entrench the value of being graded with the TGCSA, Erasmus said.
“We continue to encourage all travellers to check and confirm the star grading of their preferred accommodation establishment on the TGCSA website before finalising their booking arrangements,” he advised.
The TGCSA began issuing the new perspex plaques to registered establishments in December 2016 and will be phasing them in during the course of 2017.
