The collaboration will see the travel brand utilising their knowledge and experience of worldwide and local travel and adventure, and sharing it in the form of quirky, engaging, and inspirational content with listeners across the unradio station. #StartTheAdventure will be a real treat for wanderlust listeners of all ages, and is likely to entice those who have not yet given thought to starting their own adventure. Content will range from the best in domestic travel destinations and tips, to international exploration, and will be aimed at travellers with a variety of travel styles and preferences.
The segment will feature on the "Kellman on CliffCentral" afternoon drive show. Host, Arye Kellman, will be joined by STA Travel South Africa's very own Lee Cairncross, who will co-host the segment. Having personally experienced a good few destinations around the world, Cairncross has had her fair share of local and global adventuring, and she notes that #StartTheAdventure is about telling real stories of real travellers.
"Both Arye and myself have travelled a bit, so we're hoping to educate, entertain and inspire people to explore the world, but doing so on air in a way that's a little unconventional, yet totally relatable. I'm big on travel and adventure, and for me, the more local the experience, the better. This partnership is the first of its kind for both STA Travel South Africa and CliffCentral, so we're looking to make it a memorable one! There'll be a lot of laughter, real-life travel experiences (possibly even a few embarrassing ones) and travel tips; maybe a bit of banter - who's been to the 'better' destination, Bucket List experiences and how listeners can join in on the adventure, not to mention a giveaway or two..." Cairncross says.
Amy Mortlock, Marketing and Product Manager for STA Travel South Africa, is enthusiastic about the adventure ahead with CliffCentral. "We're really excited about this partnership. The CliffCentral brand is one that is doing innovative things in a non-traditional way and pushing boundaries in its own right. We're looking forward to creating great content which is interesting, slightly cheeky and totally outside the box for listeners. We are set on packaging and delivering travel content in a unique way that will inspire listeners to start their adventure," Mortlock notes.
Gareth Cliff is also particularly thrilled with the partnership between STA Travel South Africa and CliffCentral.com. "This collaboration is one which is going to take travel to all the places our audience go - even if they're dreaming of travelling the world while at the gym, at home or in the car - with live broadcasting integrated with all the digital and social media elements to fit into busy lifestyles. Travel is an exciting topic which aligns to our key objectives of inspiring, rewarding, informing and entertaining our audience," says Cliff.
The first segment of 'Start The Adventure with STA Travel' can be streamed live from www.cliffcentral.com or on WeChat on Wednesday. 14 January 2015 at 17:30. The theme for January's #StartTheAdventure is The Bucket List.
Anyone who misses an episode can find the podcast for download on iTunes; and more #StartTheAdventure content will be found on the STA-dedicated page on CliffCentral's website, the WeChat platform, and STA Travel South Africa and CliffCentral's social media channels.
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