The project was initiated in South America and makes provision for the upgrade of community facilities, modern and suitable tools for the cultivation and sale of coffee and promotes the use of eco-friendly techniques. The company has relied on over a hundred years of its experience in coffee production to provide guidance and has collaborated with other social, financial and environmental organisations to ensure that Tierra becomes a long term sustainable project that can be replicated in other areas. The coffee is produced in association with the Rainforest Alliance, an international NGO active in the promotion of sustainable coffee and bears the stamp of a Rainforest Alliance certified product.
The coffee combines the carefully selected Brazilian Arabica beans with the scents and mildness of the Peruvian and Colombian ingredients and is available in South Africa from Ciro Beverage Solutions.
