The plan forms part of a broader strategy by Naspers to be a leader in online classified advertising in emerging markets worldwide. The launch puts Naspers on a collision course with Gumtree, the leader in the online advertising market in SA. Other players include Junk Mail and Vottle.
Kalahariads.net, which will be launched officially on Monday, 17 January 2011, is Naspers's attempt to become the Craigslist of the SA online classified advertising market. Craigslist, launched in 1995 by Craig Newmark, has drained US newspapers of a significant amount of classified advertising.
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