Providing access to on-the-ground feedback, the platform serves as a centralised online portal to help track what is shaping consumers, brands and agencies. To meet the needs of pan-African marketers and campaigns, the platform has also gone live with beta content in Kenya, Ghana and Nigeria.
Content categories
All content on the Creative Insights Platform has been crowdsourced and curated by the platform's network of more than 22,000 African creatives. Springleap's Head of Research, Remon Geyser says they expect to add 100 new pieces of content every month.
For more information, go to www.trends.springleap.com.